T-Mobile- Cover In Good

Insight: 

Everywhere you look people are glued to their smartphone screen. One glance around any train in the word and all you see is smartphones, but why has no one really ever taken advantage of the prime media space in the hands of individuals everywhere

- the smart phone cover itself…

Idea: Cover In Good: 

A campaign for ‘good’ where T-mobile creates a series of free phone cases , that act like ad space for partnering charities social messages. 

Each month a new free case designed by a renowned designer is released to draw attention to a new cause. Meaning that every time you're on your phone, everyone around you is exposed to an important ‘message for good, while T-mobile gets new customers inside their salons....everybody wins!