Aeroguard- Buzzing Adshell

The Problem: Every year mosquito repellant brand Aeroguard spent big money on bus shelter media, but every year they didn't want an idea,  just a giant pack shot. 

The idea: I gave them their giant pack shot with a twist.

A mosquito sound chip was placed inside the bus shelter next to the poster, emitting a loud buzzing sound. to make people think that there was a giant mozzie nearby. As soon as the Aeroguard poster scrolled into view, the sound would stop instantly, reinforcing Aeroguard's mosquito killing power.