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Patrycja Lukjanow Portfolio
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Optus & Qantas Airlines Partnership- Integrated Campaign

Optus, one of Australia's largest mobile phone companies use animals as their brand mascots, so when they partnered with Australia's largest airline Qantas to launch their frequent flyer program, flying animals were a natural evolution.

The flying elephant was used as a visual device across all media placements including large format outdoor.

The flying elephant was used as a visual device across all media placements including large format outdoor.