Moving tracks -Mobile Platform

Client-The Run WIth Heart Foundation

A mobile platform launched in Poland for the 'Run With Heart Foundation' in partnership with Warner Music, Universal and Sony.

The foundation wanted to help curb the childhood obesity epidemic by finding a fun way to kids to get moving.

Moving Tracks a simple mobile site, that lets kids listen to exclusive, unreleased songs,but on one condition... the track only plays when GPS detects they are actually running.

In just the first few weeks of going live, the campaign we managed to reach over 500 000 people, get some of Poland's biggest music acts to give us their unreleased tracks to premiere, and gave the Run With Heart Foundation the most PR in their charity's history.