Lexus Turbo Engines- Digital toolkit (Asia)

The brief: Lexus wanted to create a digital campaign to get people to know the small differences that make their engines special.

The idea: 'Little details- It’s the little details that add up to bring you a crafted turbo engine that’s as smooth as it is powerful.

Using beautiful micro images and animation we brought to life the tiny details that make our engines unique-  like the resin we use in our gears, the water that makes our intercoolers so powerful, or the electron beam welding that gives  smooth acceleration.

 The campaign included a mobile and desktop site, banners and social.