THE SEEN BOOK

Bronchiectasis is a little-known lung disease that leaves many patients feeling invisible, as its symptoms are often mistaken for more common conditions. To change that, we created SEEN—a powerful 120-page hardcover book capturing the true stories of four people living with the disease. The book’s cover was printed with UV ink, so the title only reveals itself when brought into sunlight, symbolizing how the unseen can finally be illuminated. The response was overwhelming: thousands of requests poured in, the first 10,000 copies sold out within weeks, and a second print run of 13,500 was quickly underway. This project picked up Awards including: Clio Health, New York Festivals, and Cannes lions.