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Patrycja Lukjanow Portfolio
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IKEA

Business Problem: Ikea is the home furnishing leader in the Polish market, so how to grow the category and thus sales?

Insight: Statistics show that Poles have not yet embraced the 'interior decorating' trend, with 60% of people not making a single home furnishing purchase in the last 18 months.

Creative Platform: Ikea. Long live the home! 

We introduced a new strategy and creative platform that encourages Poles to celebrate that the changes in their lives and help their homes keep up thanks to Ikea. 

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Rather then a standard VO, we enlisted the help of well know Polish rapper Fisz to become the voice our brand spots, narrating all of the changes that happen in your life and home in a non-sales like way.

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Launch TVC

Series of 15 second product spots

Print and outdoor campaign

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360 degree banners

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