Google Adwords 'Big Book, Short Story'- DM 

 The Problem: Some Australian business owners didn’t think that Google ads were relevant to their business. We needed to remind them that online search had fundamentally changed consumer behaviour, making advertising with Google more important than ever.

The Solution: A 250-page adventure novel with a very short story- one that began and ended with a simple Google search. All that followed were blank pages and an inserted note that reminded them that, “No matter what your customers are searching for, they’re using Google to find it.”  

Results: Consultation bookings increased by 300%