Freedom Furniture & Sydney Dogs & Cats Home- Catalogue with a twist
An idea that allows Freedom Furniture to give The Sydney Dogs and Cats Home some much needed publicity, whilst generating good will for themselves:
The Idea: Dogs and cat's in need of adoption are placed into the existing lifestyle imagery of the Freedom catalogue. A small "product description" would be placed next to the animal. At first glance, it would appear to be for a piece of furniture but would in fact a character reference for an animal itself.
At first glance it will appear as though the caption is for the table when it is actually for the dog in need of adoption.
The animals could be part of the monthly catalogue photo shoot or could be photoshoped into existing shots.