Band Aid Paper Cut Ambulance- Promotional Campaign

The problem: Everyone knows the Band Aid brand, but how do we launch a new range of band aid products in a way people will notice?

The idea: The Paper cut ambulance- A fleet of branded retro ambulances that come to your finger’s aid. The ambulances would respond to the 1300ouch call and rush to your home or office to put a band aid on your injured digit. While doing so they would inform you about the new band aid technology and leave you with a sample pack.